{"id":6292,"date":"2024-01-27T06:13:00","date_gmt":"2024-01-27T14:13:00","guid":{"rendered":"https:\/\/athis-technologies.com\/news\/?p=6292"},"modified":"2024-05-27T06:16:48","modified_gmt":"2024-05-27T13:16:48","slug":"is-ai-just-another-trend-for-the-automotive-sector","status":"publish","type":"post","link":"https:\/\/athis-technologies.com\/news\/innovation\/automotive\/2024\/is-ai-just-another-trend-for-the-automotive-sector\/","title":{"rendered":"Is AI just another trend for the automotive sector?"},"content":{"rendered":"\n

Artificial intelligence (AI) is taking the world by storm and the automotive sector is no exception. Autovista24 editor Tom Geggus, and special content editor Phil Curry, consider what AI means for the industry.<\/em><\/p>\n\n\n\n

From medical breakthroughs and human-like interactions to deepfakes and doomsday scenarios, AI is driving debates on every front. The technology\u2019s potential reach within the automotive sector appears just as widespread.<\/p>\n\n\n\n

In-car assistants, navigation, production, logistics, and even advertising are just a few examples of areas already undergoing AI enhancement. The promise of rapid advancement with continued integration seems tantalising, but could this be just another momentary trend for the automotive industry?<\/p>\n\n\n\n

AI on display<\/strong><\/h2>\n\n\n\n

CES 2024<\/a> saw several carmakers reveal AI-integrated technology. Working with Amazon and the Alexa large-language model, BMW has developed a more human-like voice assistant. The carmaker demonstrated how its assistant could provide instructions, give answers and control some functions.<\/p>\n\n\n\n

Sony Honda Mobility (SHM) confirmed its partnership with Microsoft to use the software giant\u2019s Azure OpenAI platform in the development of a conversational personal assistant. SHM also indicated it is developing AI for advanced driver-assistance systems. Here, algorithms are used to predict possible scenarios based on hazards around the vehicle and react accordingly.<\/p>\n\n\n\n

Volkswagen (VW) unveiled IDA, its ChatGPT integrated voice assistant. The technology is capable of providing more detailed and intuitive responses to user queries and needs. For example, instead of asking for the heating to be turned up to a certain level, occupants can let IDA know they are feeling cold and the cabin temperature will be increased.<\/p>\n\n\n\n

Mercedes-Benz confirmed its MBUX virtual assistant had undergone further development. Supported by generative AI and proactive intelligence, the system can now provide a more customised experience by picking up on repeated behaviours and preferences.<\/p>\n\n\n\n

Proactive services<\/strong><\/h2>\n\n\n\n

AI applications reach further than just personal voice assistants. Speaking at CES 2024, Constantin Gall, managing partner at EY, explained that artificial intelligence can enable proactive services affecting care, journey and mobility.<\/p>\n\n\n\n

Proactive journey could support more intelligent route planning, ensuring better time management and planning around traffic. Proactive mobility stands to link autonomous driving systems and AI-powered infotainment together.<\/p>\n\n\n\n

Lastly, proactive care could take the pressure out of maintenance. Using the mass of data collected by in-car sensors, AI could track the remaining longevity of a part, recommend potential service stations and even book a repair slot after gaining driver confirmation.<\/p>\n\n\n\n

Ongoing advance<\/strong><\/h2>\n\n\n\n

Away from CES 2024, Stellantis<\/a> recently announced its acquisition of CloudMade\u2019s AI technologies. The asset deal will see the carmaker gain access to the company\u2019s AI framework, machine learning models, intellectual property rights and patents.<\/p>\n\n\n\n

\u2018The acquisition of CloudMade\u2019s pioneering AI capabilities will accelerate our development journey on STLA SmartCockpit and help us deliver our Dare Forward 2030<\/a> goals,\u2019 said Yves Bonnefont, Stellantis chief software officer.<\/p>\n\n\n\n

\u2018Thanks to this adaptable technology and leveraging our growing connected car parc, we will create intelligent mobility solutions faster and with more flexibility, to delight our customers with in-vehicle and mobile experience personalisation,\u2019 Bonnefont added.<\/p>\n\n\n\n

Elsewhere, Google confirmed that AI will allow Android Auto<\/a> to summarise long text messages or busy group chats on the road. The technology giant also confirmed the system can suggest relevant replies and actions, without the driver needing to touch their phone.<\/p>\n\n\n\n