{"id":5847,"date":"2018-10-24T07:51:03","date_gmt":"2018-10-24T14:51:03","guid":{"rendered":"https:\/\/athis-consulting.com\/news\/?p=5847"},"modified":"2018-10-28T07:59:29","modified_gmt":"2018-10-28T14:59:29","slug":"placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic","status":"publish","type":"post","link":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/","title":{"rendered":"Placer.ai raises $4 million to use AI to track foot traffic"},"content":{"rendered":"

Placer.ai<\/a>, which uses smartphone tracking data to help businesses make decisions, announced the closure of a $4 million funding round today. The funds will be used to expand its service for tracking and predicting foot traffic and people\u2019s movements and to grow its sales and marketing teams.<\/p>\n

The company said it obtains its data through the 100 popular smartphone apps that use its SDK and that it can anonymously but accurately track the movements of 60 percent of Android users and 40 percent of iOS smartphone users in the United States.<\/p>\n

Alongside the funding news, Placer.ai announced the launch of a free version of its app that can share limited foot traffic movement details about virtually any business in the U.S.<\/p>\n

Placer.ai aims to tell users not just who visits a business but where they came from and where they go after they leave. Machine learning is then used to make predictions about customer data or visitation trends.<\/p>\n

Initial Placer.ai users include CBRE, Caesar\u2019s Entertainment, tech company Oath, and the Santa Cruz boardwalk in California.<\/p>\n

\u201cWe\u2019ve decided to focus on commercial real estate, where we\u2019re seeing a lot of adoption around: \u2018Which tenants should I bring in?\u2019 \u2018How healthy are they?\u2019 \u2018Where should I acquire a shopping center?\u2019 And a lot of these questions we help answer,\u201d cofounder Noam Ben-Zvi told VentureBeat in an interview.<\/p>\n

\"\"<\/p>\n

The $4 million funding round was led by IrishAngels Ventures, with participation from Array Venture and Stage Venture Partners.<\/p>\n","protected":false},"excerpt":{"rendered":"

Placer.ai launches the first free online tool providing anyone instant access to deep consumer insights for any physical location, driving smarter decision-making<\/p>\n","protected":false},"author":8,"featured_media":5848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"amp_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Placer.ai raises $4 million to use AI to track foot traffic","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[208,10],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nPlacer.ai raises $4 million to use AI to track foot traffic - AthisNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Placer.ai raises $4 million to use AI to track foot traffic - AthisNews\" \/>\n<meta property=\"og:description\" content=\"Placer.ai launches the first free online tool providing anyone instant access to deep consumer insights for any physical location, driving smarter decision-making\" \/>\n<meta property=\"og:url\" content=\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"AthisNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AthisNews-271175647014395\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/pg\/AthisNews-271175647014395\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-24T14:51:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-28T14:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"577\" \/>\n\t<meta property=\"og:image:height\" content=\"271\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guest Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Athis_News\" \/>\n<meta name=\"twitter:site\" content=\"@Athis_News\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/\",\"url\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/\",\"name\":\"Placer.ai raises $4 million to use AI to track foot traffic - AthisNews\",\"isPartOf\":{\"@id\":\"https:\/\/athis-technologies.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg\",\"datePublished\":\"2018-10-24T14:51:03+00:00\",\"dateModified\":\"2018-10-28T14:59:29+00:00\",\"author\":{\"@id\":\"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/c649a988e226209d34323285d283d915\"},\"breadcrumb\":{\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage\",\"url\":\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg\",\"contentUrl\":\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg\",\"width\":577,\"height\":271},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/athis-technologies.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Placer.ai raises $4 million to use AI to track foot traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/athis-technologies.com\/news\/#website\",\"url\":\"https:\/\/athis-technologies.com\/news\/\",\"name\":\"AthisNews\",\"description\":\"More than Words\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/athis-technologies.com\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/c649a988e226209d34323285d283d915\",\"name\":\"Guest Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/09\/M4dBBdwV_400x400-1-100x100.jpg\",\"contentUrl\":\"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/09\/M4dBBdwV_400x400-1-100x100.jpg\",\"caption\":\"Guest Author\"},\"description\":\"We invite you to look at our various contributors @AthisNews - check at the end of our article to discover and follow them on their social networks.\",\"sameAs\":[\"https:\/\/athis-consulting.com\/news\/\",\"https:\/\/www.facebook.com\/pg\/AthisNews-271175647014395\/\",\"https:\/\/www.linkedin.com\/company\/athis\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/Athis_News\",\"https:\/\/www.youtube.com\/channel\/UCfw-cET4u4vA9Q8xwCa6ckA?sub_confirmation=1\"],\"url\":\"https:\/\/athis-technologies.com\/news\/author\/contributors\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Placer.ai raises $4 million to use AI to track foot traffic - AthisNews","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Placer.ai raises $4 million to use AI to track foot traffic - AthisNews","og_description":"Placer.ai launches the first free online tool providing anyone instant access to deep consumer insights for any physical location, driving smarter decision-making","og_url":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/","og_site_name":"AthisNews","article_publisher":"https:\/\/www.facebook.com\/AthisNews-271175647014395\/","article_author":"https:\/\/www.facebook.com\/pg\/AthisNews-271175647014395\/","article_published_time":"2018-10-24T14:51:03+00:00","article_modified_time":"2018-10-28T14:59:29+00:00","og_image":[{"width":577,"height":271,"url":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg","type":"image\/jpeg"}],"author":"Guest Author","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/Athis_News","twitter_site":"@Athis_News","twitter_misc":{"Written by":"Guest Author","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/","url":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/","name":"Placer.ai raises $4 million to use AI to track foot traffic - AthisNews","isPartOf":{"@id":"https:\/\/athis-technologies.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage"},"image":{"@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage"},"thumbnailUrl":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg","datePublished":"2018-10-24T14:51:03+00:00","dateModified":"2018-10-28T14:59:29+00:00","author":{"@id":"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/c649a988e226209d34323285d283d915"},"breadcrumb":{"@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#primaryimage","url":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg","contentUrl":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg","width":577,"height":271},{"@type":"BreadcrumbList","@id":"https:\/\/athis-technologies.com\/news\/innovation\/ai-big-data\/2018\/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/athis-technologies.com\/news\/"},{"@type":"ListItem","position":2,"name":"Placer.ai raises $4 million to use AI to track foot traffic"}]},{"@type":"WebSite","@id":"https:\/\/athis-technologies.com\/news\/#website","url":"https:\/\/athis-technologies.com\/news\/","name":"AthisNews","description":"More than Words","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/athis-technologies.com\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/c649a988e226209d34323285d283d915","name":"Guest Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/athis-technologies.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/09\/M4dBBdwV_400x400-1-100x100.jpg","contentUrl":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/09\/M4dBBdwV_400x400-1-100x100.jpg","caption":"Guest Author"},"description":"We invite you to look at our various contributors @AthisNews - check at the end of our article to discover and follow them on their social networks.","sameAs":["https:\/\/athis-consulting.com\/news\/","https:\/\/www.facebook.com\/pg\/AthisNews-271175647014395\/","https:\/\/www.linkedin.com\/company\/athis\/","https:\/\/x.com\/https:\/\/twitter.com\/Athis_News","https:\/\/www.youtube.com\/channel\/UCfw-cET4u4vA9Q8xwCa6ckA?sub_confirmation=1"],"url":"https:\/\/athis-technologies.com\/news\/author\/contributors\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/athis-technologies.com\/news\/wp-content\/uploads\/2018\/10\/Team_3.jpg","jetpack_shortlink":"https:\/\/wp.me\/p9Volu-1wj","_links":{"self":[{"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/posts\/5847"}],"collection":[{"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/comments?post=5847"}],"version-history":[{"count":0,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/posts\/5847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/media\/5848"}],"wp:attachment":[{"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/media?parent=5847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/categories?post=5847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/athis-technologies.com\/news\/wp-json\/wp\/v2\/tags?post=5847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}