{"id":5828,"date":"2018-10-12T00:22:37","date_gmt":"2018-10-12T07:22:37","guid":{"rendered":"https:\/\/athis-consulting.com\/news\/?p=5828"},"modified":"2018-10-22T00:24:17","modified_gmt":"2018-10-22T07:24:17","slug":"5g-will-drive-1-3-trillion-in-new-revenues-in-media-and-entertainment-industry-by-2028","status":"publish","type":"post","link":"https:\/\/athis-technologies.com\/news\/innovation\/iot-big-data\/2018\/5g-will-drive-1-3-trillion-in-new-revenues-in-media-and-entertainment-industry-by-2028\/","title":{"rendered":"5G will Drive $1.3 Trillion in New Revenues in Media and Entertainment Industry by 2028"},"content":{"rendered":"<p><strong>What\u2019s New:<\/strong>\u00a0According to the newly released \u201c5G Economics of Entertainment Report\u201d commissioned by Intel and conducted by Ovum, it is forecast that over the next decade (2019-2028) media and entertainment companies will be competing to win a share of a near $3 trillion cumulative wireless revenue opportunity. Experiences enabled by 5G networks will account for nearly half of this revenue opportunity (close to $1.3 trillion).<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/5g-hero.jpg\" \/><\/p>\n<blockquote><p>\u201c5G will inevitably shake up the media and entertainment landscape. It will be a major competitive asset if companies adapt. If not, they risk failure or even extinction. This wave of 5G transformation will not be the purview of any singular industry, and now is certainly the time for all business decision-makers to ask: Is your business 5G-ready?\u201d<br \/>\n\u2013Jonathan Wood, general manager of Business Development &amp; Partnerships, 5G Next Generation and Standards at Intel<\/p><\/blockquote>\n<figure id=\"attachment_82092\" class=\"wp-caption alignright\"><a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" td-modal-image alignright wp-image-82092 size-medium\" title=\"ovum-5g-1-2x1\" src=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-300x150.jpg\" sizes=\"(max-width: 300px) 100vw, 300px\" srcset=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-300x150.jpg 300w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-768x384.jpg 768w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-690x345.jpg 690w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1.jpg 1000w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-720x360.jpg 720w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-400x200.jpg 400w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-200x100.jpg 200w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-100x50.jpg 100w, https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-1-2x1-600x300.jpg 600w\" alt=\"ovum 5g 1 2x1\" width=\"300\" height=\"150\" \/><\/a><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-infographic.jpg\">\u00bb Click for full infographic<\/a><\/figcaption><\/figure>\n<p><strong>Why 2025 is the 5G Tipping Point:<\/strong>\u00a0The report says that as early as 2025, 57 percent of global wireless media revenues will be generated by using the super-high-bandwidth capabilities of 5G networks and the devices that run on 5G. The low latency of these networks means that no video will stall or stop \u2013 livestreaming and large downloads will happen in the blink of an eye.<\/p>\n<p>The report points to the following breakouts in revenue as 5G networks overtake 3G and 4G by offering new capabilities:<\/p>\n<ul>\n<li>2022: nearly 20 percent of total revenues \u2013 $47 billion of $253 billion<\/li>\n<li>2025: more than 55 percent of total revenues \u2013 $183 billion of $321 billion<\/li>\n<li>2028: nearly 80 percent of total revenues \u2013 $335 billion of $420 billion<\/li>\n<\/ul>\n<p><strong>How Media Demand Drives Network Evolution:<\/strong>\u00a0The \u201c5G Economics of Entertainment Report\u201d forecasts that 5G will accelerate content consumption, including mobile media, mobile advertising, home broadband and TV, and improve experiences across a broad range of new immersive and interactive technologies \u2013 unleashing the full potential of augmented reality (AR), virtual reality (VR) and new media.<\/p>\n<p>The average monthly traffic per 5G subscriber will grow from 11.7GB in 2019 to 84.4GB per month in 2028, at which point video will account for 90 percent of all 5G traffic.<\/p>\n<p>Evolved 3G and 4G networks would offer a degraded experience because the capacity will be insufficient to handle the increased video viewing time, content evolution to higher resolutions, more embedded media and immersive experiences.<\/p>\n<p>Forecast to provide $140 billion in cumulative revenues (2021-2028), expanded AR and VR experiences may also enable a whole new channel for content producers to reach consumers.<\/p>\n<p>Immersive and new media applications \u2013 applications and capabilities that are currently nonexistent \u2013 will reach unprecedented scale by 2028, forecast to generate more than $67 billion annually or the value of the entire current global mobile media market \u2013 video, music and games \u2013 in 2017.<\/p>\n<figure id=\"attachment_82093\" class=\"wp-caption alignleft\"><a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/intel-5g-smart-media-infographic.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" td-modal-image alignleft wp-image-82093 size-medium\" title=\"ovum-5g-2-2x1\" src=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-5g-2-2x1-300x150.jpg\" alt=\"ovum 5g 2 2x1\" width=\"300\" height=\"150\" \/><\/a><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/intel-5g-smart-media-infographic.jpg\">\u00bb Click for full infographic<\/a><\/figcaption><\/figure>\n<p><strong>How Businesses are Tuning in to 5G:<\/strong>\u00a0Beyond media and entertainment, all industries are having to adapt to disruptive changes in the business environment, consumers\u2019 habits and public expectations. Businesses are trying to imagine how 5G will transform and disrupt their industry, society and even global competitiveness, as well as beginning to formulate their strategy to embrace the capabilities of 5G. Without the promise of what 5G can provide, growth in many industries may remain stagnant or even decline.<\/p>\n<p>When 3G wireless networks launched, no one could have predicted how the mobile world would look today. 4G in the U.S. spawned entire new industries. Companies like Airbnb*, Uber*, Netflix* and Spotify* may not have been possible without 4G technology.<\/p>\n<p>\u201cThe big question is: What will not be impacted or disrupted by 5G? The next generation wireless network will power diverse digital innovation \u2013 everything from the computerization of physical objects to artificial intelligence, ushering in an exciting new world that business leaders and indeed nations need to prepare for,\u201d said Ed Barton, chief analyst of the Entertainment Practice, Ovum.<\/p>\n<p><strong>What It Means to Intel:<\/strong>\u00a05G networks will provide lower latency (to be more responsive), greater speeds (to move the increasing volumes of data we produce), and the ability to expand beyond computers and phones to encompass the cloud and a whole new universe of devices (estimated in the billions) attached to the network. Intel is uniquely positioned to power the entire 5G tech ecosystem to support this flood of new data.<\/p>\n<p>Intel is no longer just \u201cinside\u201d your computer; Intel\u2019s technological innovation is expanding to 5G network, consumer and industrial applications and the cloud.<\/p>\n<p><strong>More Context:\u00a0<\/strong>E-Book:\u00a0<a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum%E2%80%93intel%E2%80%935g%E2%80%93ebook.pdf\">How 5G will Transform the Business of Media &amp; Entertainment<\/a>\u00a0| Backgrounder:\u00a0<a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/intel-5g-economics-backgrounder.pdf\">Key Findings \u2014 5G Economics of Entertainment Report<\/a>\u00a0| Infographic:\u00a0<a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/intel-5g-smart-media-infographic.jpg\">Immersive 5G Experiences Start and End with Intel<\/a>\u00a0| Infographic:\u00a0<a href=\"https:\/\/newsroom.intel.com\/wp-content\/uploads\/sites\/11\/2018\/10\/ovum-infographic.jpg\">2025: The 5G Tipping Point<\/a>\u00a0| Press Kit:\u00a0<a href=\"https:\/\/newsroom.intel.com\/press-kits\/5g\/\">5G at Intel<\/a>\u00a0| Intel.com:\u00a0<a href=\"https:\/\/www.intel.com\/content\/www\/us\/en\/wireless-network\/5g-technology-overview.html\">Intel 5G: Network. Cloud. Client.<\/a>\u00a0| Article:\u00a0<a href=\"https:\/\/newsroom.intel.com\/articles\/joint-venture-intel-funded-startup-eko-makes-walmart-major-player-interactive-media\/\">Joint Venture with Intel-Funded Startup Eko Makes Walmart a Major Player in Interactive Media<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>5G will inevitably shake up the media and entertainment landscape. It will be a major competitive asset if companies adapt. If not, they risk failure or even extinction. <\/p>\n","protected":false},"author":8,"featured_media":5829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"amp_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"5G will Drive $1.3 Trillion in New Revenues in Media and Entertainment Industry by 2028","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[350,10],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5G will Drive $1.3 Trillion in New Revenues in Media and Entertainment Industry by 2028 - AthisNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athis-technologies.com\/news\/innovation\/iot-big-data\/2018\/5g-will-drive-1-3-trillion-in-new-revenues-in-media-and-entertainment-industry-by-2028\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5G will Drive $1.3 Trillion in New Revenues in Media and Entertainment Industry by 2028 - AthisNews\" \/>\n<meta property=\"og:description\" content=\"5G will inevitably shake up the media and entertainment landscape. 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