{"id":5795,"date":"2018-07-12T12:33:12","date_gmt":"2018-07-12T19:33:12","guid":{"rendered":"https:\/\/athis-consulting.com\/news\/?p=5795"},"modified":"2018-10-12T12:45:52","modified_gmt":"2018-10-12T19:45:52","slug":"the-connected-car-big-data-and-the-automotive-industrys-future","status":"publish","type":"post","link":"https:\/\/athis-technologies.com\/news\/innovation\/automotive\/2018\/the-connected-car-big-data-and-the-automotive-industrys-future\/","title":{"rendered":"The Connected Car, Big Data and the Automotive Industry\u2019s Future"},"content":{"rendered":"
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With the growing Internet of Things (IoT), the\u00a0vast majority of our devices will be connected to the internet. When people think of IoT, watches, phones and other small devices often spring to mind. But increasingly, manufacturers are dreaming big. Large \u201cgadgets\u201d like our automobiles are getting synced into the web and updated with new technology.<\/p>\n<\/div>\n

Automobile manufacturers are now embedding WiFi into their vehicles, offering\u00a0Apple CarPlay integration, GPS navigation, email and much more. In fact, by 2020,\u00a0connected car market research estimates<\/a>\u00a0that connected car services will account for nearly $40 billion in annual revenue. Regarding this forecast, this market will be driven by a host of applications, including but not limited to infotainment, navigation, fleet management, remote diagnostics, automatic crash notification, enhanced safety, UBI (Usage Based Insurance), traffic management and even autonomous driving.<\/p>\n

The Technology of the Connected Car<\/strong><\/h2>\n

Cars already contain advanced technology, with hundreds of sensors and numerous onboard computers and processors. With non-connected cars, however, most of the information is generated or stored locally.<\/p>\n

For example, you can download GPS-based maps but they might not be up to date. Or you can download MP3s, but you won\u2019t always have access to the latest and greatest hits.<\/p>\n

With connected cars, everything will be up to date.<\/p>\n

Of course, the biggest benefits of the internet aren\u2019t entertainment based. With connected cars, automobile manufacturers will one day remotely update software systems, and monitor engine performance and powertrain performance.<\/p>\n

Big Data Use Cases for the Connected Car<\/strong><\/h2>\n

Forget to change your oil, or is an oxygen sensor malfunctioning? Your automobile manufacturer will be able to tell you immediately and remotely.<\/p>\n

Have to respond to an important email, check your bank balance or pay some bills? With just a few more technological advances, you\u2019ll be able to do so from the comfort of your own car.<\/p>\n

As data is being gathered, companies will discover even more about\u00a0consumer behavior<\/a>. For example, are there links between the type of music people listen to, and which drive-through restaurants, gas stations or other places they prefer to visit? Speaking of the customer lifecycle, well, customer behavior analytics help you in all four phases of it.<\/p>\n