{"id":5241,"date":"2018-09-26T08:48:26","date_gmt":"2018-09-26T08:48:26","guid":{"rendered":"https:\/\/athis-consulting.com\/news\/?p=5241"},"modified":"2018-10-02T10:26:40","modified_gmt":"2018-10-02T10:26:40","slug":"google-ends-cryptocurrency-ad-ban-but-only-for-certain-kinds-of-ads","status":"publish","type":"post","link":"https:\/\/athis-technologies.com\/news\/innovation\/2018\/google-ends-cryptocurrency-ad-ban-but-only-for-certain-kinds-of-ads\/","title":{"rendered":"Google ends cryptocurrency ad ban but only for certain kinds of ads"},"content":{"rendered":"

Google<\/a>\u00a0is ending its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. The\u00a0new policy starts in October<\/a>.<\/p>\n

Google’s original restrictions, which it\u00a0announced in March<\/a>\u00a0and rolled out in June, were intended to protect consumers and included initial coin offerings (ICOs), wallets and trading advice, which are still not allowed.<\/p>\n

While the cryptocurrency boom has produced both\u00a0excitement and wealth<\/a>, it has also\u00a0spawned fraud<\/a>\u00a0and\u00a0high-profile scams<\/a>, as\u00a0regulation struggles to catch up<\/a>\u00a0with a fast-moving space. At various points earlier this year, Google, Facebook, Twitter and Snap\u00a0all cracked down on crypto-related advertising<\/a>\u00a0to stop bad actors, though their initial hard-line approaches prevented even legitimate businesses from buying ads.<\/p>\n

<\/div>\n

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,” Google’s Scott Spencer\u00a0told CNBC at the time of its original ban<\/a>.<\/p>\n

Google’s updated policy applies to advertisers all over the world, though the ads can only run in the U.S. and Japan, and interested parties will need to apply for certification to serve ads in each country individually. Google’s move follows Facebook, which started\u00a0allowing preapproved cryptocurrency advertisers<\/a>\u00a0in June.<\/p>\n

Google parent company Alphabet gets roughly 86 percent of its total revenue from advertising. The company booked more than $54 billion in ad revenue in the first half of 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u00a0is ending its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. The\u00a0new policy starts in October. Google’s original restrictions, which it\u00a0announced in March\u00a0and rolled out in June, were intended to protect consumers and included initial coin offerings (ICOs), wallets and trading advice, […]<\/p>\n","protected":false},"author":1,"featured_media":5244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"amp_status":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[351,241],"tags":[285,141,341,244,380,73],"jetpack_publicize_connections":[],"yoast_head":"\nGoogle ends cryptocurrency ad ban but only for certain kinds of ads - AthisNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athis-technologies.com\/news\/innovation\/2018\/google-ends-cryptocurrency-ad-ban-but-only-for-certain-kinds-of-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ends cryptocurrency ad ban but only for certain kinds of ads - AthisNews\" \/>\n<meta property=\"og:description\" content=\"Google\u00a0is ending its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. 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